Chez Dede

Chez Dede is an independent brand with Franco-Italian origins, founded in 2011 by Andrea Ferolla and Daria Reina. Exclusive collections of accessories, fashion, furnishing accessories and jewellery are flanked by small éditions de charme and collaborations with global luxury brands. Italian craftsmanship, fine materials, nonchalance and esprit de finesse are the hallmarks of the brand. Andrea Ferolla, creative director with Daria Reina of Chez Dede, is a fashion illustrator who creates illustrations used in the collections of bags, scarves and scarves curated by Chez Dede but also regularly exhibited and published in magazines.