Parle Moi de Parfum is, first and foremost, a family story. He grew up among tales of fragrances and olfactory alchemy narrated by his father, Michel Almairac. Benjamin Almairac gave birth to an ambitious project: to create in the heart of Paris a space where anyone can discover the perfumed creations Michel Almairac always dreamed of making.

To make this vision a reality, Benjamin founded an essential, light-filled laboratory where a young perfumer works every day with selected raw materials and precision instruments. Here, after careful weighing and evaluation of the essences, the olfactory idea takes shape until it reaches the perfect balance Michel wanted.

The number of formulas tested seals the perfume's final name, while the figure next to each fragrance represents the number of iterations required to achieve the final composition we can admire and breathe today.

A fan of mouillettes becomes the brand's distinctive symbol, evoking the art and science behind each creation.