Parle Moi de Parfum is a family story: immersed since childhood in the stories of perfume told by his father, Benjamin Almairac imagines the project: to offer in the heart of Paris a place where everyone can discover the most beautiful perfumed creations that Michel Almairac has always dreamed of directing.
Benjamin creates a laboratory, clear and calm, with its raw materials and weighing station, where a young perfumer works every day.
After carefully selecting the raw materials, weighing them and making the necessary evaluations, the olfactory form in his imagination is stabilized and Michel finds the right balance.
The number of formulas tried seals the final name of the product, and the number next to the name of each fragrance indicates how many trials it took to arrive at the final product we can now smell.

A fan of mouillettes as the brand's logo.