A daily beauty ritual that embodies the pure strength of Abruzzo’s unspoiled nature. The Black Shampoo by Parco 1923 is a truly unique product, where the iconic scented notes of the fragrance blend with the purifying virtues of Activated Charcoal. This ultra-fine, naturally active powder works like a magnet: it captures and absorbs impurities, smog, and pollutants, leaving hair perfectly cleansed, lightweight, and visibly healthier. Enhancing the formula, Juniper extracts with balsamic and revitalizing properties stimulate microcirculation and strengthen the hair fiber from the root, restoring vitality, softness, and natural shine. Ideal for hair stressed by urban life, damaged by sun exposure, or weakened by aggressive treatments. Thanks to its plant-based surfactants and gentle formulation, it is also perfectly suited for frequent use, fully respecting the natural balance of the scalp.